fInal dEsigns
prOject dEtails
client
volkswagen financial services
role
senior product designer
date
2017-2018
links
www.hey.car
www.heycar.co.uk
key responsibilities
ux design
ui design
design leadership
prototyping
user research
web design
buying a second-hand car has never been easier with heycAr
Heycar is the place to buy your next car the feel good way. It was created with car buyers in mind, whether you know exactly what you want, or need a little more help deciding, heycar is here to help you find the one.
Heycar makes it easier to find a car a buyer can rely on. They only have the best quality cars from selected dealers, and have a great range of cars from all the big manufacturers, so you can get straight to the best ones. All of the cars are quality checked and come with a warranty to give complete peace of mind.
They’ve also got less than 100,000 miles on the clock and are under 8 years old, meaning you can drive away with confidence. And to show you we’re serious about quality, we offer a 10-day money back guarantee too.
the chAllenge
A lot of people feel lost when it comes to buying a second-hand car. During our research we identified 4 major pain points when it comes to the buying process:
Buyers often feel overwhelmed when buying a second hand car
They often feel inadequate to judge whether a car is a good buy
They find it difficult to bargain for a good price
It's difficult to get a good financing for second-hand cars
WIth heycar we aimed to make the buyer more confident when it comes to buying a second-hand car.
my rOle
I was involved in this project from start to finish as Senior Designer.
I designed the concept designs that were part of the pitch to the client as well as the final designs for the financing calculator and the dealer portal.
After the success of heycar Germany, I was asked to lead the design team for heycar UK.
simplify the search
Reducing the number of options the user can choose from reduces the cognitive load.
Based on the option selected by the user we provide them with a list of suitable cars they can select from.
provide a list of suitable models
Providing the buyer with contextual tips will give them confidence to find the right car for them.
contextual tips
simplify the search
Reducing the number of options the user can choose from reduces the cognitive load.
simplify the search
Reducing the number of options the user can choose from reduces the cognitive load.
ideAtion
During the ideation phase we brainstormed around different features that would simplify the buying process for buyers. I created wireframes for these different features which we then tested with users.
fInal dEsigns
contact me
connect
me@wernersdesigns.com
©️ werner van huffelen, 2024 all rights reserved
lEt's cOnnect ✌️
buying a second-hand car has never been easier with heycAr
Heycar is the place to buy your next car the feel good way. It was created with car buyers in mind, whether you know exactly what you want, or need a little more help deciding, heycar is here to help you find the one.
Heycar makes it easier to find a car a buyer can rely on. They only have the best quality cars from selected dealers, and have a great range of cars from all the big manufacturers, so you can get straight to the best ones. All of the cars are quality checked and come with a warranty to give complete peace of mind.
They’ve also got less than 100,000 miles on the clock and are under 8 years old, meaning you can drive away with confidence. And to show you we’re serious about quality, we offer a 10-day money back guarantee too.
prOject dEtails
client
volkswagen financial services
role
senior product designer
date
2018-2018
link
www.hey.car
www.heycar.co.uk
key responsibilities
ux design
ui design
prototyping
design leadership
user research
web design
the chAllenge
A lot of people feel lost when it comes to buying a second-hand car. During our research we identified 4 major pain points when it comes to the buying process:
Buyers often feel overwhelmed when buying a second hand car
They often feel inadequate to judge whether a car is a good buy
They find it difficult to bargain for a good price
It's difficult to get a good financing for second-hand cars
WIth heycar we aimed to make the buyer more confident when it comes to buying a second-hand car.
my rOle
I was involved in this project from start to finish as Senior Designer.
I designed the concept designs that were part of the pitch to the client as well as the final designs for the financing calculator and the dealer portal.
After the success of heycar Germany, I was asked to lead the design team for heycar UK.
ideAtion
During the ideation phase we brainstormed around different features that would simplify the buying process for buyers. I created wireframes for these different features which we then tested with users.
ideAtion
During the ideation phase we brainstormed around different features that would simplify the buying process for buyers. I created wireframes for these different features which we then tested with users.
simplify the search
Reducing the number of options the user can choose from reduces the cognitive load.
Based on the option selected by the user we provide them with a list of suitable cars they can select from.
provide a list of suitable models
contextual tips
Providing the buyer with contextual tips will give them confidence to find the right car for them.
Buyers can connect with a dealership beforehand to request a personalised quote, request a video or book a test drive.
connect with dealership
message dealership
Message the dealership to bargain the price beforehand or make an appointment for a test drive.
simplify the search
Reducing the number of options the user can choose from reduces the cognitive load.
Based on the option selected by the user we provide them with a list of suitable cars they can select from.
provide a list of suitable models
contextual tips
Providing the buyer with contextual tips will give them confidence to find the right car for them.
Buyers can connect with a dealership beforehand to request a personalised quote, request a video or book a test drive.
connect with dealership
message dealership
Message the dealership to bargain the price beforehand or make an appointment for a test drive.
lEt's cOnnect ✌️
lEt's cOnnect ✌️
prOject dEtails
client
volkswagen financials services
role
senior product designer
date
2017-2018
link
www.hey.car
www.heycar.co.uk
key responsibilities
ux design
ui design
design systems
user research
usability testing
web design
buying a second-hand car has never been easier with heycAr
Heycar is the place to buy your next car the feel good way. It was created with car buyers in mind, whether you know exactly what you want, or need a little more help deciding, heycar is here to help you find the one.
Heycar makes it easier to find a car a buyer can rely on. They only have the best quality cars from selected dealers, and have a great range of cars from all the big manufacturers, so you can get straight to the best ones. All of the cars are quality checked and come with a warranty to give complete peace of mind.
They’ve also got less than 100,000 miles on the clock and are under 8 years old, meaning you can drive away with confidence. And to show you we’re serious about quality, we offer a 10-day money back guarantee too.
A lot of people feel lost when it comes to buying a second-hand car. During our research we identified 4 major pain points when it comes to the buying process:
Buyers often feel overwhelmed when buying a second hand car
They often feel inadequate to judge whether a car is a good buy
They find it difficult to bargain for a good price
It's difficult to get a good financing for second-hand cars
WIth heycar we aimed to make the buyer more confident when it comes to buying a second-hand car.
the chAllenge
my rOle
I was involved in this project from start to finish as Senior Designer.
I designed the concept designs that were part of the pitch to the client as well as the final designs for the financing calculator and the dealer portal.
After the success of heycar Germany, I was asked to lead the design team for heycar UK.
fInal dEsigns
ideAtion
During the ideation phase we brainstormed around different features that would simplify the buying process for buyers. I created wireframes for these different features which we then tested with users.
simplify the search
Reducing the number of options the user can choose from reduces the cognitive load.
provide a list of suitable models
Based on the option selected by the user we provide them with a list of suitable cars they can select from.
contextual tips
Providing the buyer with contextual tips will give them confidence to find the right car for them.
connect with dealership
Buyers can connect with a dealership beforehand to request a personalised quote, request a video or book a test drive.
message dealership
Message the dealership to bargain the price beforehand or make an appointment for a test drive.
simplify the search
Reducing the number of options the user can choose from reduces the cognitive load.
provide a list of suitable models
Based on the option selected by the user we provide them with a list of suitable cars they can select from.
contextual tips
Providing the buyer with contextual tips will give them confidence to find the right car for them.
connect with dealership
Buyers can connect with a dealership beforehand to request a personalised quote, request a video or book a test drive.
message dealership
Message the dealership to bargain the price beforehand or make an appointment for a test drive.
simplify the search
Reducing the number of options the user can choose from reduces the cognitive load.
provide a list of suitable models
Based on the option selected by the user we provide them with a list of suitable cars they can select from.
contextual tips
Providing the buyer with contextual tips will give them confidence to find the right car for them.
connect with dealership
Buyers can connect with a dealership beforehand to request a personalised quote, request a video or book a test drive.
message dealership
Message the dealership to bargain the price beforehand or make an appointment for a test drive.
let's connect ✌️
let's connect ✌️
buying a second-hand car has never been easier with heycAr
Heycar is the place to buy your next car the feel good way. It was created with car buyers in mind, whether you know exactly what you want, or need a little more help deciding, heycar is here to help you find the one.
Heycar makes it easier to find a car a buyer can rely on. They only have the best quality cars from selected dealers, and have a great range of cars from all the big manufacturers, so you can get straight to the best ones. All of the cars are quality checked and come with a warranty to give complete peace of mind.
They’ve also got less than 100,000 miles on the clock and are under 8 years old, meaning you can drive away with confidence. And to show you we’re serious about quality, we offer a 10-day money back guarantee too.
prOject dEtails
client
volkswagen financials services
role
senior product designer
date
2017-2018
link
www.hey.car
www.heycar.co.uk
key responsibilities
ux design
ui design
design systems
user research
usability testing
hiring
simplify the search
Reducing the number of options the user can choose from reduces the cognitive load.
provide a list of suitable models
Based on the option selected by the user we provide them with a list of suitable cars they can select from.
contextual tips
Providing the buyer with contextual tips will give them confidence to find the right car for them.
connect with dealership
Buyers can connect with a dealership beforehand to request a personalised quote, request a video or book a test drive.
message dealership
Message the dealership to bargain the price beforehand or make an appointment for a test drive.
simplify the search
Reducing the number of options the user can choose from reduces the cognitive load.
provide a list of suitable models
Based on the option selected by the user we provide them with a list of suitable cars they can select from.
contextual tips
Providing the buyer with contextual tips will give them confidence to find the right car for them.
connect with dealership
Buyers can connect with a dealership beforehand to request a personalised quote, request a video or book a test drive.
message dealership
Message the dealership to bargain the price beforehand or make an appointment for a test drive.
A lot of people feel lost when it comes to buying a second-hand car. During our research we identified 4 major pain points when it comes to the buying process:
Buyers often feel overwhelmed when buying a second hand car
They often feel inadequate to judge whether a car is a good buy
They find it difficult to bargain for a good price
It's difficult to get a good financing for second-hand cars
WIth heycar we aimed to make the buyer more confident when it comes to buying a second-hand car.
the chAllenge
my rOle
I was involved in this project from start to finish as Senior Designer.
I designed the concept designs that were part of the pitch to the client as well as the final designs for the financing calculator and the dealer portal.
After the success of heycar Germany, I was asked to lead the design team for heycar UK.
ideAtion
During the ideation phase we brainstormed around different features that would simplify the buying process for buyers. I created wireframes for these different features which we then tested with users.
fInal dEsigns
lEt's cOnnect ✌️
lEt's cOnnect ✌️
buying a second-hand car has never been easier with heycAr
Heycar is the place to buy your next car the feel good way. It was created with car buyers in mind, whether you know exactly what you want, or need a little more help deciding, heycar is here to help you find the one.
Heycar makes it easier to find a car a buyer can rely on. They only have the best quality cars from selected dealers, and have a great range of cars from all the big manufacturers, so you can get straight to the best ones. All of the cars are quality checked and come with a warranty to give complete peace of mind.
They’ve also got less than 100,000 miles on the clock and are under 8 years old, meaning you can drive away with confidence. And to show you we’re serious about quality, we offer a 10-day money back guarantee too.
A lot of people feel lost when it comes to buying a second-hand car. During our research we identified 4 major pain points when it comes to the buying process:
Buyers often feel overwhelmed when buying a second hand car
They often feel inadequate to judge whether a car is a good buy
They find it difficult to bargain for a good price
It's difficult to get a good financing for second-hand cars
WIth heycar we aimed to make the buyer more confident when it comes to buying a second-hand car.
the chAllenge
my rOle
I was involved in this project from start to finish as Senior Designer.
I designed the concept designs that were part of the pitch to the client as well as the final designs for the financing calculator and the dealer portal.
After the success of heycar Germany, I was asked to lead the design team for heycar UK.
simplify the search
Reducing the number of options the user can choose from reduces the cognitive load.
Based on the option selected by the user we provide them with a list of suitable cars they can select from.
provide a list of suitable models
Providing the buyer with contextual tips will give them confidence to find the right car for them.
contextual tips
Buyers can connect with a dealership beforehand to request a personalised quote, request a video or book a test drive.
connect with dealership
message dealership
Message the dealership to bargain the price beforehand or make an appointment for a test drive.
simplify the search
Reducing the number of options the user can choose from reduces the cognitive load.
Based on the option selected by the user we provide them with a list of suitable cars they can select from.
provide a list of suitable models
Providing the buyer with contextual tips will give them confidence to find the right car for them.
contextual tips
Buyers can connect with a dealership beforehand to request a personalised quote, request a video or book a test drive.
connect with dealership
message dealership
Message the dealership to bargain the price beforehand or make an appointment for a test drive.
ideAtion
During the ideation phase we brainstormed around different features that would simplify the buying process for buyers. I created wireframes for these different features which we then tested with users.
fInal dEsigns
prOject dEtails
key responsibilities
ux design
ui design
design systems
user research
usability testing
hiring
client
volkswagen financial services
role
senior product designer
date
2017-2018
link
www.hey.car
www.heycar.co.uk
lEt's cOnnect ✌️
lEt's cOnnect ✌️
key responsibilities
ux design
ui design
design leadership
user research
web design
prototyping
client
volkswagen financial
services
role
lead product designer
date
2017-2018
link
www.goodworker.in
prOject dEtails
buying a second-hand car has never been easier with heycAr
Heycar is the place to buy your next car the feel good way. It was created with car buyers in mind, whether you know exactly what you want, or need a little more help deciding, heycar is here to help you find the one.
Heycar makes it easier to find a car a buyer can rely on. They only have the best quality cars from selected dealers, and have a great range of cars from all the big manufacturers, so you can get straight to the best ones. All of the cars are quality checked and come with a warranty to give complete peace of mind.
They’ve also got less than 100,000 miles on the clock and are under 8 years old, meaning you can drive away with confidence. And to show you we’re serious about quality, we offer a 10-day money back guarantee too.
A lot of people feel lost when it comes to buying a second-hand car. During our research we identified 4 major pain points when it comes to the buying process:
Buyers often feel overwhelmed when buying a second hand car
They often feel inadequate to judge whether a car is a good buy
They find it difficult to bargain for a good price
It's difficult to get a good financing for second-hand cars
WIth heycar we aimed to make the buyer more confident when it comes to buying a second-hand car.
the chAllenge
my rOle
I was involved in this project from start to finish as Senior Designer.
I designed the concept designs that were part of the pitch to the client as well as the final designs for the financing calculator and the dealer portal.
After the success of heycar Germany, I was asked to lead the design team for heycar UK.
simplify the search
Reducing the number of options the user can choose from reduces the cognitive load.
Based on the option selected by the user we provide them with a list of suitable cars they can select from.
provide a list of suitable models
Providing the buyer with contextual tips will give them confidence to find the right car for them.
contextual tips
Buyers can connect with a dealership beforehand to request a personalised quote, request a video or book a test drive.
connect with dealership
message dealership
Message the dealership to bargain the price beforehand or make an appointment for a test drive.
simplify the search
Reducing the number of options the user can choose from reduces the cognitive load.
Based on the option selected by the user we provide them with a list of suitable cars they can select from.
provide a list of suitable models
Providing the buyer with contextual tips will give them confidence to find the right car for them.
contextual tips
Buyers can connect with a dealership beforehand to request a personalised quote, request a video or book a test drive.
connect with dealership
message dealership
Message the dealership to bargain the price beforehand or make an appointment for a test drive.
ideAtion
During the ideation phase we brainstormed around different features that would simplify the buying process for buyers. I created wireframes for these different features which we then tested with users.
fInal dEsigns
lEt's cOnnect ✌️
lEt's cOnnect ✌️